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Category Archives for "Business"

How to Use Mobile Marketing to Snag Local Customers

If you own a retail store and haven’t yet tried location based marketing, you might want to put it on your radar.  Jonathan Bellinger, the digital strategy director of the marketing communications firm, JWT New York, told Entrepreneur in an interview last week that, although there is currently a gap between large and small business as […]

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3 Metrics to Watch For in Ecommerce

By SUZANNE Sure you have a website and maybe you even have lots of traffic. But in the grand scheme of website marketing, that’s really not the most important goal to achieve.  After all, A website owner who experiences tons of traffic can still be slow in sales.  That’s why it’s important that if you run a […]

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Start Using Video To Market Your Brand Online

First it killed the radio in 80s and now it’s changing the face of online marketing. Video is the way of the future for marketing your brand online and if you still haven’t taken the plunge, it’s about time you do. Video will helps build an audience, extend your reach, and even increase conversion rates […]

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3 Questions for Vetting Potential Startup Ideas

By STELLA I meet with a lot of folks who want to do a startup. They tell me they have ideas every day and they wonder….”Which idea should I pick?”  Luckily, I have the same problem and am constantly thinking of businesses whenever I encounter issues. Recently, I’ve developed a three question approach to narrowing down […]

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5 Ways Technology Can Help Avoid Procrastination

By ANDY Procrastination is something we all battle no matter how organized or motivated the person. Even those who never miss a beat at work likely have a few projects at home that could use their attention. Because the Internet, TV, and cell phones are the biggest enablers to our procrastinating ways, it only make sense […]

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Ho, Ho, What? Small Businesses Waste $340 Million on Credit Card Processing Fees During Holiday Season

With all the chatter about consumer spending over Black Friday weekend, my thoughts turned to small businesses. More specifically, small businesses and credit card processing (are you surprised?). With a great influx in slaes over the holidays, I wondered how much extra small businesses were paying in unnecessary credit card processing fees? Turns out, it’s […]

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What if Occupy Wall Street Protesters Did a Startup Weekend?

While watching the news  showing scenes from the two monthversary of Occupy Wall Street last week, a thought crossed my mind: what would happen if the protesters decided to do something a little more practical with their time that would further their goals of job creation. How about participating in a Startup Weekend? At Startup Weekends across the […]

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What if Occupy Wall Street Protesters Did a Startup Weekend?

While watching the news  showing scenes from the two monthversary of Occupy Wall Street last week, a thought crossed my mind: what would happen if the protesters decided to do something a little more practical with their time that would further their goals of job creation. How about participating in a Startup Weekend?   At Startup Weekends across […]

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